When we first stepped into an axe throwing venue back in 2016, the vibe was raw. Just wood boards, duct-taped lines on the floor, and that satisfying thunk when a blade buried deep. For many, that was enough—a primal rush, a test of focus.
But for us? It sparked something bigger.
We saw potential not just for sport, but for true entertainment. We realized early on that the future of axe throwing wasn’t just about hitting a bullseye—it was about delivering an unforgettable customer experience.
So we built it —the first fully interactive axe throwing projection system in the world
We were the first to develop and implement a fully interactive projection-based target system, combining real axe throwing with digital scoring, animated effects, and a growing library of gamified content. And when we tested it with real players, the response was immediate:
Because suddenly, it wasn’t just about throwing axes—it was about unlocking achievements, competing with friends, playing zombie survival games, and laughing through family-friendly puzzles. It was bowling, darts, and video games rolled into one phygital adventure.
But if you ask anyone who's built a community around the lanes, they’ll tell you: it’s not just about throwing axes. It’s about the games we play
Games shape the energy of the night. Are your guests out for blood in a competitive face-off? Are they just here to laugh with coworkers, sip a drink, and share a few hilarious selfies? Maybe they’re trying to top their personal best—or just learn how to throw.
At our venues we hosted both leagues and open-play nights. Some folks came to train; others just wanted to beat their buddy in a friendly challenge. That’s when we realized: why not offer more?
We built an immersive system that keeps the heart of axe throwing alive but gives it room to evolve. With >21 games (and more coming all the time), players can switch between modes that feel like video games and those that replicate league-style play.
You’ve got:
With Champ Throw’s mobile app, players can take their experience beyond the lane and into their pocket—deepening engagement and encouraging return visits in ways traditional systems never could. th players can:
This mobile integration creates a seamless digital loop—from physical action to digital reward—turning a single visit into an ongoing relationship.
In a single night, you might host:
🎯 Having the right variety of games allows you to serve all of them—from intense competitors to laid-back first-timers.
Great games don’t just fill time—they create stories. The couple that beat the boss level on Boss Fight together. The coach who uses Sniper to train newbies on their aim. The league player who finds a new rhythm in Duck Hunt.
Whatever your vibe—serious sport, casual fun, or something in between—there’s a perfect axe throwing game out there. And if you’re looking to bring more variety, more engagement, and more smiles to your venue, we’d love to share what we’ve built at Champ Throw Interactive.
Because at the end of the day, the best games are the ones your guests can’t stop talking about.
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A new era of entertainment is here, and it goes by one name: Phygital. A fusion of physical action and digital interaction, phygital games represent the next evolution in how guests engage, compete, and play. And at the forefront of this revolution is Champ Throw—pioneering the phygital throwing experience with its blend of real-world motion and immersive projection-based gameplay.
Entertainment is constantly evolving, and staying ahead means embracing interactive experiences that captivate and delight your guests. Axe throwing is no exception—traditional hand-drawn targets quickly lose their charm, creating a need for something fresh, engaging, and inclusive. Here's how you can make your axe throwing venue truly stand out in today's dynamic entertainment landscape
Axe throwing has come a long way from its rugged, traditional roots. What started as a simple activity enjoyed in the backyards and woods has now evolved into a cutting-edge entertainment experience. The rise of interactive and dynamic axe-throwing systems has redefined how enthusiasts engage with the sport, making traditional setups a thing of the past. Here’s why now is the time to embrace this evolution.