Axe throwing is no longer a niche attraction. It has become one of the fastest-growing forms of active entertainment. At the same time, competition is increasing, guest expectations are higher, and simply offering a lane and a target is no longer enough. Whether you operate a standalone axe throwing venue, a mobile setup, or lanes inside a Family Entertainment Center (FEC), the challenge remains the same:

How do you consistently attract new guests and motivate them to come back?

🎯 This guide is designed to help you rethink the experience you offer and turn curiosity into repeat visits.

1. Understand Why People Come (and Why They Don’t)

Most guests are seeking more than just a game - they’re looking for connection, excitement, and something memorable. That said, some might hesitate to book a session because they feel unsure, intimidated, or think axe throwing is just for tough, competitive types. That’s why it's essential to showcase how welcoming and fun your venue can be.

💡Tip: Show reality, not stereotypes.
Use real photos and videos of everyday people enjoying your space: friends laughing, families playing, coworkers competing. This instantly lowers anxiety and builds trust before they even arrive. Let potential visitors see that this experience is accessible, safe, and for everyone.

2. Game Variety That Surprises and Delights

Modern players crave variety. If your only offering is a standard bullseye game, guests may not feel the need to return. On the other hand, if players can choose from a range of interactive games - you keep the experience fresh and repeatable.

What today’s players are looking for:

🕹 Game variety and progression

📸 Shareable moments

👪 Options for different ages and skill levels

✨ Experiences that feel dynamic, not repetitive

Interactive digital targets transform axe throwing from a single activity into a full entertainment platform. With projection-based systems like Champ Throw Interactive, players can switch between multiple games - from zombie battles and carnival challenges to Tic-Tac-Toe or space-themed modes all without changing hardware.

💡The result: higher engagement, longer sessions, and a much stronger reason to return.

3. Focus on Events, Not Just Walk-Ins

If your business relies mostly on weekend walk-ins, you’re leaving revenue on the table. Think about audiences actively searching for group experiences: corporate team-building, birthday parties, bachelor(ette) parties, date nights, college groups, or parent-kid tournaments.

Each of these groups is looking for fun, safe, and different things to do and most venues don’t actively invite them.

💡 Tip: Create specific packages, themes, or “nights” for each group. Make it easy to book and promote on social media and email. The easier you make it to picture themselves there, the more likely they are to show up. Don’t just sell throwing time - sell shared, social experiences.

4. Lower the Barrier to Entry Without Losing the Thrill

One of the most common objections is simple fear:

“I’ve never thrown an axe before - it seems hard.”
“I don’t want to embarrass myself in front of friends.”

These concerns are real. And while instructors help, your experience design plays a bigger role than you might think. The solution is not more explanation - it’s a more approachable experience.

What helps ease these worries:

Welcoming staff and friendly tutorials

Games that reward effort, not just accuracy

Equipment options that feel safer: velcro toys or suction-cup arrows

💡 Tip: Champ Throw Interactive Targets help beginners succeed by giving visual feedback, scoring support, and more forgiving gameplay. It’s not just about winning - it’s about fun.

5. Make Your Venue Shareable

You don’t need to go viral, but you do need people talking about you. Guests love capturing experiences - especially when it’s easy.

Simple tools can dramatically increase organic exposure:

Photo Mode after gameplay

On-screen “Winner” or Achievement messages

Encouraged hashtags for social sharing
Mobile App with leaderboards

The experience shouldn’t end when guests walk out the door. With digital engagement tools like the Champ Throw mobile app, players can track scores, earn digital rewards, unlock custom avatars, and even climb leaderboards. When guests feel like they’re building progress over time, they’re far more likely to share about it, come back, and bring friends.