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In today’s fast-moving entertainment landscape, Family Entertainment Centers (FECs) are in constant search of new ways to captivate audiences. Static attractions are no longer enough—guests crave immersive, tech-driven experiences that engage all senses and keep them coming back for more.

One of the most common questions we hear from venue owners interested in incorporating digital projection targets into their axe throwing setup is whether the area needs to be dark for these systems to work effectively. The short answer is—no, it doesn't have to be completely dark.

A new era of entertainment is here, and it goes by one name: Phygital. A fusion of physical action and digital interaction, phygital games represent the next evolution in how guests engage, compete, and play. And at the forefront of this revolution is Champ Throw—pioneering the phygital throwing experience with its blend of real-world motion and immersive projection-based gameplay.